Syllabus Information

5.1. Methodological overview

The learning process for this course is based on a combination of theoretical presentations and practical group activities. The students will also have to make a marketing plan about a tourist company. This assignment will be based on theoretical concepts studied along the course.

In addition, the students will be able to attend tutorials 4 hours per week.

5.2. Learning tasks

There will be many different learning activities:

• Students will have some practical exercises at the end of every lesson.

• Professionals in tourism marketing will come to expose their experience.

• There will be 4 hours per week for tutorials

• Team work about marketing plan for a tourist company

5.3. Syllabus

SECTION I: MARKETING CONCEPTS AND MARKETING STRATEGIES
UNIT 1. Introduction and basic concepts
UNIT 2. Market demand and market environment
UNIT 3. Consumer behavior
UNIT 4. Segmentation and market position
 

SECTION II: MARKETING TOOLS
UNIT 5. Product decisions
UNIT 6. Pricing decisions

UNIT 7. Distribution decisions
UNIT 8. Promotion decisions

5.4. Course planning and calendar

This course will take place along the second semester (February – May)

5.5. Bibliography and recommended resources

[BB: Bibliografía básica / BC: Bibliografía complementaria]